FTC = WTF?

Reviewers, please read. (The post, the pdf is optional.)

FEDERAL TRADE COMMISSION
16 CFR Part 255
Guides Concerning the Use of
Endorsements and Testimonials in Advertising

This so vague; all I can get out of it is that, after December 1, 2009:

a) we must disclose in every review of anything whether we got it for free or paid for it ourselves

b) no more links, affiliate or otherwise, to where to buy it.

I think there are fines for non-compliance, but I’d have to read it again to be sure. I hate reading this stuff. If anyone wants to take a crack at it and post in the comments what you think is important in this stupid document, be my guest.

I think the new review headers will look like this:

Title
Creator
Publisher
Copy supplied by publisher
or
Copy purchased by reviewer
ISBN

Grrrr.

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